Thursday, May 28, 2026
At the beginning of 2025, I set myself a familiar but demanding goal: 52 books in 52 weeks. It was an expression of optimism and belief — belief that reading sharpens...

My top pick

Sales

By Hardeep

Business
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These 11 writing mistakes make you look casual

We spend one third of our working hours in writing emails, memos, letters etc.; and yet rarely notice their impact on our professional persona...

Empowered individuals create delighted customers – The FedEx story

As a customer for many products and services, my utmost satisfaction means my loyalty to the company and the brand. Delight seems to be...

These steps in right sequence can do wonders to selling

As a buyer, I personally hate to get influenced by somebody selling products or services to fulfill my latent or explicit needs. We all,...

Burn your ships

I entered bookshop to buy a book and returned empty handed, I planned to be a medical practitioner but ended up being marketer, I...

How a Fired Nobody Became the Greatest Salesman in History

The Salesman Who Sold 13,001 Cars — One Handshake at a Time “We don’t need you.” Those were the first words Joe Girard heard when he...

Life

Self Improve

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Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a thriller. The rise and fall...

Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran...

Communication

Marketing