I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...

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By Hardeep

Business
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Empowered individuals create delighted customers – The FedEx story

As a customer for many products and services, my utmost satisfaction means my loyalty to the company and the brand. Delight seems to be...

The intriguing paradox of leaders and managers

The number of leadership books that is being published has been on the steep rise. Search on Amazon for leadership books returns staggering over...

Sales and marketing: The war must end

Marketing, as a function, is relatively younger in comparison to other functions of the organization. In early 1900, it evolved as an ancillary function...

Burn your ships

I entered bookshop to buy a book and returned empty handed, I planned to be a medical practitioner but ended up being marketer, I...

An Unfinished Agenda by Dr K. Anji Reddy – A Life Where Science Was the Mission

I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long...

Life

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An Unfinished Agenda by Dr K. Anji Reddy – A Life Where Science Was the Mission

I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...

Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a...

Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran...

Communication

Marketing