Books

An Unfinished Agenda by Dr K. Anji Reddy – A Life Where Science Was the Mission

Hardeep -
I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...

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Sales

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Fables and Stories

How a Fired Nobody Became the Greatest Salesman in History

Hardeep -
The Salesman Who Sold 13,001 Cars — One Handshake at a Time “We don’t need you.” Those were the first words Joe Girard heard when he...
Business

Burn your ships

Hardeep -
I entered bookshop to buy a book and returned empty handed, I planned to be a medical practitioner but ended up being marketer, I...
Business

Empowered individuals create delighted customers – The FedEx story

Hardeep -
As a customer for many products and services, my utmost satisfaction means my loyalty to the company and the brand. Delight seems to be...
Sales

Sales: The DNA of an organization

Hardeep -
A businesses objective outlines the goals and aims about where the business wants to reach, how it intends to reach there. There are numerous objectives...
Business

Brad Pitt’s F1 is More Than Racing — It’s Business Strategy in Motion

Hardeep -
I rarely write about movies. But F1 The Movie, the gripping Hollywood film directed by Joseph Kosinski and starring Brad Pitt, isn’t just a sports drama - it’s...

Life

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Books

An Unfinished Agenda by Dr K. Anji Reddy – A Life Where Science Was the Mission

Hardeep -
I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...
Business

Theranos: The Billion-Dollar Lie That Redefined Risk

Hardeep -
Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a...
Startup Stories

Biocon: The winning brew of Kiran Mazumdar Shaw

Hardeep -
In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran...

Communication

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Marketing

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