I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...

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Sales

By Hardeep

Business
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10 Resolutions for New Year that every professional must commit to

One more year has gone into the annals of history. The year to remember for some and forgetful for others. The year that has...

9 Marketing lessons kids teach us

Humans have lived with Mother Nature in most synergistic way. Even in today’s frantic world of information explosion, there is lot to be learned...

Brad Pitt’s F1 is More Than Racing — It’s Business Strategy in Motion

I rarely write about movies. But F1 The Movie, the gripping Hollywood film directed by Joseph Kosinski and starring Brad Pitt, isn’t just a sports drama - it’s...

Death of a brand: 5 Branding lessons from the demise of Nokia

The journey from the 5th most valued brand in the world to the desperate brand on sale, the stock traded from $40 to a...

Sales and marketing: The war must end

Marketing, as a function, is relatively younger in comparison to other functions of the organization. In early 1900, it evolved as an ancillary function...

Life

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An Unfinished Agenda by Dr K. Anji Reddy – A Life Where Science Was the Mission

I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...

Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a...

Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran...

Communication

Marketing