Thursday, February 22, 2024
Henrietta Lacks was oblivion to the world till Rebecca Skloot unearthed her tale in her pathbreaking book “The Immortal Life of Henrietta Lacks”, published in 2010.

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Sales

By Hardeep

Business
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Death of a brand: 5 Branding lessons from the demise of Nokia

The journey from the 5th most valued brand in the world to the desperate brand on sale, the stock traded from $40 to a...

These steps in right sequence can do wonders to selling

As a buyer, I personally hate to get influenced by somebody selling products or services to fulfill my latent or explicit needs. We all,...

Timeless management lessons from Mahatma Gandhi

The name, Mahatma Gandhi evokes the image of truth personified, who has been revered by masses and classes equally. Who is known to be...

Burn your ships

I entered bookshop to buy a book and returned empty handed, I planned to be a medical practitioner but ended up being marketer, I...

Meetings madness: 10 ways to waste time (Satire)

Have you ever measured the number of meetings that you attend in a year? You’ll be surprised to see the staggering hours that you’ve...

Life

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Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran Mazumdar made her way through...

Communication

Marketing