Tuesday, April 28, 2026
At the beginning of 2025, I set myself a familiar but demanding goal: 52 books in 52 weeks. It was an expression of optimism and belief — belief that reading sharpens...

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Sales

By Hardeep

Business
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Empowered individuals create delighted customers – The FedEx story

As a customer for many products and services, my utmost satisfaction means my loyalty to the company and the brand. Delight seems to be...

These steps in right sequence can do wonders to selling

As a buyer, I personally hate to get influenced by somebody selling products or services to fulfill my latent or explicit needs. We all,...

Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a...

The intriguing paradox of leaders and managers

The number of leadership books that is being published has been on the steep rise. Search on Amazon for leadership books returns staggering over...

House of Huawei: The Secret History of China’s Most Powerful Company by Eva Dou – Summary and Review

In the ever-expanding catalog of corporate biographies and techno-thrillers, House of Huawei by Eva Dou stands tall—not just for its gripping narrative but for its daring...

Life

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Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a thriller. The rise and fall...

Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran...

Communication

Marketing