I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...

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By Hardeep

Business
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Death of a brand: 5 Branding lessons from the demise of Nokia

The journey from the 5th most valued brand in the world to the desperate brand on sale, the stock traded from $40 to a...

These steps in right sequence can do wonders to selling

As a buyer, I personally hate to get influenced by somebody selling products or services to fulfill my latent or explicit needs. We all,...

Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a...

9 Marketing lessons kids teach us

Humans have lived with Mother Nature in most synergistic way. Even in today’s frantic world of information explosion, there is lot to be learned...

The intriguing paradox of leaders and managers

The number of leadership books that is being published has been on the steep rise. Search on Amazon for leadership books returns staggering over...

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An Unfinished Agenda by Dr K. Anji Reddy – A Life Where Science Was the Mission

I live in Hyderabad, and you cannot work anywhere near the pharmaceutical business in this city without walking, every single day, in the long shadow of Dr Kallam Anji...

Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a...

Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran...

Communication

Marketing