Thursday, April 23, 2026
At the beginning of 2025, I set myself a familiar but demanding goal: 52 books in 52 weeks. It was an expression of optimism and belief — belief that reading sharpens...

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Sales

By Hardeep

Business
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The intriguing paradox of leaders and managers

The number of leadership books that is being published has been on the steep rise. Search on Amazon for leadership books returns staggering over...

Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a...

Time: What is the worth?

Will I still give away my time mindlessly to inane activities or throw priceless minutes to undeserving individuals, if am left with limited time...

These 11 writing mistakes make you look casual

We spend one third of our working hours in writing emails, memos, letters etc.; and yet rarely notice their impact on our professional persona...

Death of a brand: 5 Branding lessons from the demise of Nokia

The journey from the 5th most valued brand in the world to the desperate brand on sale, the stock traded from $40 to a...

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Theranos: The Billion-Dollar Lie That Redefined Risk

Every now and then, the business world produces a story so audacious, so intricately woven with brilliance and deception, that it reads like a thriller. The rise and fall...

Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran...

Communication

Marketing