Hardeep is an entrepreneur, marketer, blogger, an ardent reader and avid writer. He expresses his unbiased views especially on the matters of Business, Tech & Life through this blog. He can be reached at hardeep.handa@biztekmantra.com.
Henrietta Lacks was oblivion to the world till Rebecca Skloot unearthed her tale in her pathbreaking book “The Immortal Life of Henrietta Lacks”, published in 2010.
Branding is the most clichéd word in marketing circles across industries. Very few organizations are able to reap the rewards of building great brands....
A businesses objective outlines the goals and aims about where the business wants to reach, how it intends to reach there.
There are numerous objectives...
“I am a perfectionist”, replied the intelligent candidate in response to astute interview question, “what is your weakness?”. How many times we reply in...