Monday, October 3, 2022

CATEGORY

Business

Death of a brand: 5 Branding lessons from the demise of Nokia

The journey from the 5th most valued brand in the world to the desperate brand on sale, the stock traded from $40 to a...

10 Resolutions for New Year that every professional must commit to

One more year has gone into the annals of history. The year to remember for some and forgetful for others. The year that has...

9 Marketing lessons kids teach us

Humans have lived with Mother Nature in most synergistic way. Even in today’s frantic world of information explosion, there is lot to be learned...

Sales: The DNA of an organization

A businesses objective outlines the goals and aims about where the business wants to reach, how it intends to reach there. There are numerous objectives...

The intriguing paradox of leaders and managers

The number of leadership books that is being published has been on the steep rise. Search on Amazon for leadership books returns staggering over...

These steps in right sequence can do wonders to selling

As a buyer, I personally hate to get influenced by somebody selling products or services to fulfill my latent or explicit needs. We all,...

Meetings madness: 10 ways to waste time (Satire)

Have you ever measured the number of meetings that you attend in a year? You’ll be surprised to see the staggering hours that you’ve...

These 11 writing mistakes make you look casual

We spend one third of our working hours in writing emails, memos, letters etc.; and yet rarely notice their impact on our professional persona...

Empowered individuals create delighted customers – The FedEx story

As a customer for many products and services, my utmost satisfaction means my loyalty to the company and the brand. Delight seems to be...

Time: What is the worth?

Will I still give away my time mindlessly to inane activities or throw priceless minutes to undeserving individuals, if am left with limited time...

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