Wednesday, June 12, 2024

CATEGORY

Business

Burn your ships

I entered bookshop to buy a book and returned empty handed, I planned to be a medical practitioner but ended up being marketer, I...

Sales and marketing: The war must end

Marketing, as a function, is relatively younger in comparison to other functions of the organization. In early 1900, it evolved as an ancillary function...

Don’t tie the cat – Your business processes need a change

The process traps often immobilize the people or make them inefficient with unproductive and unnecessary steps.  Here’s an interesting story: A saint used to discourse...

Timeless management lessons from Mahatma Gandhi

The name, Mahatma Gandhi evokes the image of truth personified, who has been revered by masses and classes equally. Who is known to be...

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