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9 Marketing lessons kids teach us

Hardeep -
Humans have lived with Mother Nature in most synergistic way. Even in today’s frantic world of information explosion, there is lot to be learned...
Sales

Sales: The DNA of an organization

Hardeep -
A businesses objective outlines the goals and aims about where the business wants to reach, how it intends to reach there. There are numerous objectives...
Business

The intriguing paradox of leaders and managers

Hardeep -
The number of leadership books that is being published has been on the steep rise. Search on Amazon for leadership books returns staggering over...
Business

These steps in right sequence can do wonders to selling

Hardeep -
As a buyer, I personally hate to get influenced by somebody selling products or services to fulfill my latent or explicit needs. We all,...
Business

Meetings madness: 10 ways to waste time (Satire)

Hardeep -
Have you ever measured the number of meetings that you attend in a year? You’ll be surprised to see the staggering hours that you’ve...
Business

These 11 writing mistakes make you look casual

Hardeep -
We spend one third of our working hours in writing emails, memos, letters etc.; and yet rarely notice their impact on our professional persona...
Business

Empowered individuals create delighted customers – The FedEx story

Hardeep -
As a customer for many products and services, my utmost satisfaction means my loyalty to the company and the brand. Delight seems to be...
Business

Time: What is the worth?

Hardeep -
Will I still give away my time mindlessly to inane activities or throw priceless minutes to undeserving individuals, if am left with limited time...
Business

Burn your ships

Hardeep -
I entered bookshop to buy a book and returned empty handed, I planned to be a medical practitioner but ended up being marketer, I...
Business

Sales and marketing: The war must end

Hardeep -
Marketing, as a function, is relatively younger in comparison to other functions of the organization. In early 1900, it evolved as an ancillary function...
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