Thursday, April 25, 2024
Henrietta Lacks was oblivion to the world till Rebecca Skloot unearthed her tale in her pathbreaking book “The Immortal Life of Henrietta Lacks”, published in 2010.

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By Hardeep

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Burn your ships

I entered bookshop to buy a book and returned empty handed, I planned to be a medical practitioner but ended up being marketer, I...

Empowered individuals create delighted customers – The FedEx story

As a customer for many products and services, my utmost satisfaction means my loyalty to the company and the brand. Delight seems to be...

Sales: The DNA of an organization

A businesses objective outlines the goals and aims about where the business wants to reach, how it intends to reach there. There are numerous objectives...

Meetings madness: 10 ways to waste time (Satire)

Have you ever measured the number of meetings that you attend in a year? You’ll be surprised to see the staggering hours that you’ve...

These 11 writing mistakes make you look casual

We spend one third of our working hours in writing emails, memos, letters etc.; and yet rarely notice their impact on our professional persona...

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Biocon: The winning brew of Kiran Mazumdar Shaw

In today’s modern India any position outside the house is hard won for woman; and the situation many decades ago was no different. Kiran Mazumdar made her way through...

Communication

Marketing